Dion NeviTREK Snowshoes

Ver­mont-based snow­shoe mak­ers joined forces to pro­vide win­ter adven­tur­ers with excep­tion­al snow­shoe plat­forms. They turned to Bon­fire to mod­ern­ize and trans­form their buy­ing experience.


  • Web Design
  • Product Photography
  • Custom Shopify Development

A Mod­ern Com­merce Experience

Bon­fire’s mis­sion was to bring two brands with decades of snow­shoe-mak­ing expe­ri­ence togeth­er in a sin­gle, seam­less storefront. 

Mobile Trans­for­ma­tion

Dion Snow­shoes had orig­i­nal­ly used a Yahoo store for sell­ing on the web. This was­n’t doing the job for a mobile-con­nect­ed audi­ence. To up the ante, Bon­fire cre­at­ed a new cus­tom Shopi­fy theme design that’s opti­mized for mul­ti-device use and seam­less­ly incor­po­rates both brands into a sin­gle storefront. 

Com­merce Jet Fuel

A new, fil­ter­able cat­a­log quick­ly brings togeth­er the best snow­shoes for rac­ing, hik­ing, trail walk­ing, and moun­taineer­ing. And did we men­tion it’s fast?

In-house prod­uct photography

With so many vari­a­tions of cus­tom snow­shoes avail­able, Dion-NeviT­rek did­n’t have usable imagery to show­case them across the web. Bon­fire com­plet­ed a full in-stu­dio pho­to­shoot of all prod­uct lines, cap­tur­ing fine details such as pow­der-coat­ed fin­ished frames and sharp­ened steel cleats.

Cus­tom Shopi­fy Elements

For the first time, vis­i­tors can now cus­tomize con­fig­ure their own snow­shoe direct­ly on the web­site. Shopi­fy vari­ants allows Dion to offer upcharges for oth­er parts & accessories.

Let's work together

One of our brand collaborators would love to connect with you and chat about your project. Write a note here or give us a ring at 1.781.872.1365.

Michelle smiling outside the Bonfire office
Jerrianne posing in front of a lake with her arms spread open

Michelle & Jerrianne

Sales and Marketing Team