Eagle Nest Outfitters’ wide variety of hammocks, camping equipment, and lifestyle gear is well-known by the outdoor industry. Their innovative products provide customers with the ability to relax comfortably in the outdoors, paving the way for their “Relax with ENO” campaign. Ready to hit the ground running, ENO needed an online experience that reflects both the versatility of their products and represents the relaxing ENO lifestyle.
- Interactive Lookbook
- Lifestyle Video
- Visual Assets
From top to bottom, Bonfire filmed, designed, and developed an interactive product lookbook to engage users with the Eagles Nest Outfitters “Relax With ENO” campaign.
The lookbook experience presents three distinct outdoor activities featuring ENO products in use. Clearly displayed on the righthand side of the screen, users can see which products are featured and link to each individual product page.
Before video production began, Bonfire collaborated closely with the ENO team on a cohesive storyboard to effectively highlight each product in the correct context. The product storytelling was carefully planned to inspire customers’ journey to relaxing outdoors.
Bonfire filmed and edited high-quality videos for the campaign. To highlight ENO’s “Mountains to Sea” lifestyle, Bonfire scoped out the optimal locations in New Hampshire’s seacoast and the rugged White Mountains.
Bonfire created multiple visual assets for ENO’s social media and email channels to bring excitement around the lookbook launch. These assets were created uniquely for each platform, grabbing attention and driving traffic to the microsite.
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Michelle & Jerrianne
Sales and marketing Team