ENO Hammocks

Eagle Nest Out­fit­ters’ wide vari­ety of ham­mocks, camp­ing equip­ment, and lifestyle gear is well-known by the out­door indus­try. Their inno­v­a­tive prod­ucts pro­vide cus­tomers with the abil­i­ty to relax com­fort­ably in the out­doors, paving the way for their ​“Relax with ENO” cam­paign. Ready to hit the ground run­ning, ENO need­ed an online expe­ri­ence that reflects both the ver­sa­til­i­ty of their prod­ucts and rep­re­sents the relax­ing ENO lifestyle.

Deliverables

  • Interactive Lookbook
  • Lifestyle Video
  • Visual Assets
Cover image for ENO lookbook

Inter­ac­tive Lookbook

From top to bot­tom, Bon­fire filmed, designed, and devel­oped an inter­ac­tive prod­uct look­book to engage users with the Eagles Nest Out­fit­ters ​“Relax With ENO” campaign.

Tablet view of ENO's engaging lookbook experience

Inter­ac­tive Web

The look­book expe­ri­ence presents three dis­tinct out­door activ­i­ties fea­tur­ing ENO prod­ucts in use. Clear­ly dis­played on the right­hand side of the screen, users can see which prod­ucts are fea­tured and link to each indi­vid­ual prod­uct page. 

Prod­uct Storytelling

Before video pro­duc­tion began, Bon­fire col­lab­o­rat­ed close­ly with the ENO team on a cohe­sive sto­ry­board to effec­tive­ly high­light each prod­uct in the cor­rect con­text. The prod­uct sto­ry­telling was care­ful­ly planned to inspire cus­tomers’ jour­ney to relax­ing outdoors. 

Lifestyle Video

Bon­fire filmed and edit­ed high-qual­i­ty videos for the cam­paign. To high­light ENO’s ​“Moun­tains to Sea” lifestyle, Bon­fire scoped out the opti­mal loca­tions in New Hamp­shire’s sea­coast and the rugged White Mountains. 

Visu­al Assets

Bon­fire cre­at­ed mul­ti­ple visu­al assets for ENO’s social media and email chan­nels to bring excite­ment around the look­book launch. These assets were cre­at­ed unique­ly for each plat­form, grab­bing atten­tion and dri­ving traf­fic to the microsite. 

Let's work together

One of our brand collaborators would love to connect with you and chat about your project. Write a note here or give us a ring at 1.781.872.1365.

Michelle smiling outside the Bonfire office
Jerrianne posing in front of a lake with her arms spread open

Michelle & Jerrianne

Sales and Marketing Team