Prometheus Lights

A reimag­ined expe­ri­ence for a rev­o­lu­tion­ary flash­light brand. Empha­siz­ing the well-craft­ed details of Prometheus’ prod­ucts were the dri­ving fac­tor of this project. The refreshed Prometheus Lights col­or palette takes inspi­ra­tion from the rich mate­ri­als used to craft each light. Sub­tle, mod­ern tex­tures bring this web expe­ri­ence to the next lev­el, reflect­ing the crafts­man­ship of their products.

Deliverables

  • Modernized Brand Book
  • Engaging Web Experience
  • Shopify Theme Development

Cus­tom Shopi­fy Development

We brought the refreshed brand iden­ti­ty and web­site design to life with cus­tom Shopi­fy theme development. 

Brand Port­fo­lio

With the acqui­si­tion of anoth­er well-known flash­light brand, Prometheus Lights was on a mis­sion to seam­less­ly inte­grate Four­se­v­ens into their web­site. Bon­fire cre­at­ed a space where these two sis­ter brands can come togeth­er while still main­tain­ing their own dis­tinct look and feel. An added nav­i­ga­tion bar allows users to eas­i­ly tog­gle between Prometheus and Foursevens.

Orga­nized Collections

With a siz­able prod­uct cat­a­log, prod­uct orga­ni­za­tion is vital. The new col­lec­tion pages are clean and cat­e­go­rized to ensure that cus­tomers are able to find exact­ly what they are look­ing for. Jumplinks allow users to see all cat­e­gories with­in the col­lec­tion before being direct­ed to their spe­cif­ic area of interest. 

Prod­uct Detail Organization

The tech­ni­cal nature of Prometheus Lights’ prod­ucts requires detailed prod­uct spec­i­fi­ca­tions. Our design team cre­at­ed unique ways to orga­nize lengthy, yet impor­tant, prod­uct details using col­lapsi­ble accor­dions. Because only one sec­tion can be open at once, the user is nev­er over­whelmed or lost on the page. 

Sell Smarter

Auto-gen­er­at­ed best­seller lists ensure cus­tomers are exposed to the dynam­ic list of Prometheus’ most pop­u­lar prod­ucts. On the prod­uct pages, smart sug­ges­tions are work­ing hard to sug­gest sim­i­lar prod­ucts and acces­sories. Cus­tomers are also giv­en the option to include acces­sories and cus­tomiza­tions before adding to the cart. 

Let's work together

One of our brand collaborators would love to connect with you and chat about your project. Write a note here or give us a ring at 1.781.872.1365.

Michelle smiling outside the Bonfire office

Sean & Michelle

Sales and marketing Team