Polartec

Polartec is the pre­mier provider of tech­ni­cal fab­rics. Its wide range of inno­v­a­tive tech­nolo­gies are used by some of the most icon­ic con­sumer brands and across the globe. Bon­fire is Polartec’s agency of record for web design and development.

Deliverables

  • Web Design + Development
  • Craft CMS
  • Commerce-ready Marketplace

A Fab­ric Com­pa­ny that spans many industries

As a tech­ni­cal­ly inno­v­a­tive brand, Polartec deserves cut­ting-edge dig­i­tal expe­ri­ences. When they want­ed to rev­o­lu­tion­ize their web pres­ence for cus­tomers and part­ners, they turned to Bonfire.

Future-focused CMS

We migrat­ed Polartec from Expres­sion Engine to the lat­est edi­tion of Craft CMS, which offers a clean and scal­able con­tent man­age­ment engine for Polartec’s ever-evolv­ing brand. We reimag­ined the expe­ri­ence to cham­pi­on Polartec’s ulti­mate focus – the Sci­ence of Fabric.

Mobile-focused UX

Near­ly 60% of Polartec’s web audi­ence vis­its the site on a mobile device. Each design had to take a mobile view­point into con­sid­er­a­tion, to max­i­mize the space avail­able and ensure every inter­ac­tion is as thought­ful and intu­itive as it is on desktop.

Con­tent-Focused Publishing

Polartec’s prod­ucts are inte­gral to thou­sands of appar­el prod­ucts and pieces of out­door gear. They want­ed a home for news and con­tent that puts the spot­light on their part­ners, prod­uct devel­op­ment, and brand storytelling.

Part­ner Marketplace

Bon­fire used Craft Com­merce to cre­ate a brand-new expe­ri­ence for Polartec’s many brand part­ners. The new mar­ket­place fea­tures hun­dreds of items, detailed fil­ter­ing options for dis­cov­er­ing new prod­ucts, and Polartec-curat­ed col­lec­tions. This new space lever­ages a React-based inter­face, ensur­ing it’s lightning-fast.

Let's work together

One of our brand collaborators would love to connect with you and chat about your project. Write a note here or give us a ring at 1.781.872.1365.

Michelle smiling outside the Bonfire office

Sean & Michelle

Sales and marketing Team