Filson Co. has designed and manufactured American-made garments and equipment for workers and outdoorsmen for over a century. Filson’s legendary quality and durability is recognized around the world.
- Interactive Lookbook Experience
- Product Data
Interactive Digital Catalog
To succeed in the new E‑commerce shopping landscape, Filson needed its carefully crafted print catalog to work harder than ever before. Filson turned to Bonfire to transfer its inspiring product and lifestyle photography into a completely new medium.
From Print to Digital
Inspired by interactive lookbooks, we wanted to recreate the feel of Filson’s sweeping vision to allow people to experience it on many display sizes. To do this, we converted Filson’s beautifully rendered photography and video assets and optimized them for web and mobile-friendly environments.
Designed for Life
By incorporating Filson’s signature brand look and feel, Bonfire reimagined their traditional catalog in a web format. We incorporated a storytelling aspect and showed the products used in many contexts.
Interactive. Mobile. Ready.
Bonfire developed a fully responsive, scrollable catalog experience that combines stunning photography, video abstracts, and interactive elements that bring visitors closer than ever to the Filson lifestyle.
How did the catalog perform? Using MixPanel, we captured datapoints for every stage of each visitor’s journey, helping the Filson marketing team to identify points of popular interest, drop-off rate, and product click-throughs.
Let's work together
One of our brand collaborators would love to connect with you and chat about your project. Write a note here or give us a ring at 1.781.872.1365.
Sean & Michelle
Sales and marketing Team